Join Veganuary for your health and the health of the Planet

"If you look at the climate crisis and the violence perpetuated by current food production and feel overwhelmed and think, "How I wish I could do something," well there is something you can do, right now. Give the vegan diet a shot this January". Joaquin Phoenix on Veganuary

January is the perfect time to put yourself to the test: it's Veganuary month (a word born from the union of vegan and January, vegan and January), an initiative that helps people around the world to try the vegan diet and lifestyle for 31 days. Participants receive a daily email with information and insights, as well as tasty recipes and tips on how to replace ingredients that contain animal products.

"I have been a vegetarian for over 40 years and have continued because I deeply believe that every meatless meal is a win-win for animals and the planet. We're trying to make the world a better place, so why not sign up, try it and see how it goes? It might be the best decision of your life". Paul McCartney on Veganuary

The initiative continues to grow every year and this goes hand in hand with the increase in vegetarians, vegans and flexitarians (people who call themselves vegetarian or vegan, but flexitarian) around the world. In fact, never before has eating plant-based been so easy, tasty and nutritionally safe. Not only is it very easy to find useful and complete information - thanks also to the presence of expert nutritionists on social networks - but it is also increasingly common to reduce or eliminate the consumption of animal products, replacing them with plant-based products that are increasingly accessible and beneficial.

Even the restaurant industry has not shied away: fast food chains such as McDonald's, Burger King, Gregg's and KFC have begun offering vegan burgers, sausage rolls and nuggets. 100 percent veg restaurants and bakeries have begun to make inroads in many cities and plant-based options are now increasingly present on menus. But it doesn't end there: vegan butcher shops - yes, you heard that right, have sprung up in several countries - 3 of them are in Italy.

So why not give them a try? By signing up for Veganuary, for 31 days you can experience and discover how simple, tasty and above all ethical it can be to eat food that does not contain ingredients of animal origin. You will receive a daily email with nutritional information, tips, recipes and inspiration to continue this journey.

Try our vegan organic hemp food made in Italy and our eco-friendly kitchen ware.

Say Yes to Life, Earth Thanks! 🌿

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