Milan Fashion Week goes digital

Between the 14th and 17th of July 2020, Italy’s first completely digital fashion week will take place. The event will see designers present the Spring/Summer 2021 men’s collections and the Spring/Summer 2021 women’s and men’s pre-collections. 

While, on the one hand, a digital fashion week might seem alienating, lacking the important aspect of physicality – the chance to look at, touch, and photograph garments – on the other hand, it will have the great advantage of saving significant amounts of CO2 emissions. Photoshoots impact on the environment, and so do entailing flights, trains, transfers, deliveries, lights and catering. Now try to imagine the pollution caused by an entire fashion week. Even if a digital fashion week isn’t a definitive solution, it does represents a step forward the change that needs to happen in the fashion industry to make the sector more sustainable.

A sustainable fashion cannot but include hemp textiles and accessories. Hemp is organic, easy to grow, fresh and pleasant to wear. Try our organic bamboo, cotton and hemp collections made in Italy, Say Yes to Life, Earth Thanks! 🌿

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