News from the Earth

The aim is to raise public awareness of the health benefits of fruit and vegetable consumption, promote healthy diet and lifestyle, reduce food waste and food losses, improving food production by making it more sustainable through innovation and technology in line with UN development objectives.

582,538 people signed up to try a month as vegans in January, far exceeding the target of 500 thousand and the record of last year of 400 thousand. This shows how Veganuary is able to involve different people, even those who would like to approach a vegetable diet and are looking for useful advice and information.

Urban development has compromised that primordial link that united the environment and people. How is it possible to restore it? 

By a conscious and responsible lifestyle. Every daily gesture directly affects our well-being and our surroundings. 

January is the perfect time to put yourself to the test: it's Veganuary month (a word born from the union of vegan and January, vegan and January), an initiative that helps people around the world to try the vegan diet and lifestyle for 31 days. Participants receive a daily email with information and insights, as well as tasty recipes and tips on how to replace ingredients that contain animal products.