News from the Earth

A young Kenyan engineer and entrepreneur has founded a company in Nairobi to turn plastic destined for the landfill into sustainable, strong building material, using the plastic waste of commercial facilities to create bricks that can withstand twice the weight threshold of concrete. The factory is only in its beginning stages, but it has already recycled 20 tons of plastic since 2017 and created 120 jobs in Nairobi. In addition, the bricks are also one of the more affordable options on the market.

The aim is to raise public awareness of the health benefits of fruit and vegetable consumption, promote healthy diet and lifestyle, reduce food waste and food losses, improving food production by making it more sustainable through innovation and technology in line with UN development objectives.

Urban development has compromised that primordial link that united the environment and people. How is it possible to restore it? 

By a conscious and responsible lifestyle. Every daily gesture directly affects our well-being and our surroundings. 

Sadly, it’s almost impossible to avoid plastic when shopping for groceries. Almost everything comes wrapped in it, and most of this packaging is unnecessary.

We can change that. Take the reusable container challenge and join the movement that is already transforming the way we shop for groceries! This could be the new normal!