Circular Economy

Globally, extracting and processing natural resources is responsible for half of all greenhouse gas emissions and over 90% of biodiversity loss and water stress. Binding and science-based goals to be achieved by 2030 are required. These set out how to manage waste, on the one hand, but also how to avoid resources from becoming waste in the first place, 

preventing waste production really is the litmus test for an effective circular economy system.

Among others, the textiles sector needs to change, and fast: while lockdowns across Europe led to a 22 to 35% decrease in sales compared to 2019, on average each European consumes 26 kilograms of textiles per year and throws 11 of these into the trash. 

Only a global mindset, able to ensure that circularity and sustainability principles are applied in all phases of the value chain, can transform our economy into a truly circular one. 

Citizens, on their part, deserve to be provided with everything they need to make informed choices when purchasing any product about its environmental impact, not only based on price and functionality, but also on goods’ estimated lifespan and possibility of repair.

The circular economy is a simple thing. It means respecting raw materials and what we have around us, giving value to people’s work and the objects we buy. It means applying our brains to using what we have more intelligently. (source:

Try our evergreen natural eco-friendly apparels and accessories, made with comfortable organic cotton, bamboo, hemp and recycled textiles, which will not go out of fashion and can be used for years. Say Yes to Life, Earth Thanks! 🌿


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