The salvation of the climate depends on each of us. Governments, individuals and even businesses.

Only through the efforts of all can we make the commitment to change our societies, our business models, our habits shared by all. This way we will be able to "normalize sustainability", as explained by the former secretary general of Unfccc (the United Nations Framework Convention on Climate Change), Christiana Figueres. We need investments in green solutions and technologies. Companies, large and small alike, have the opportunity to turn the challenges we face into solutions. It is necessary to "overcome the logic of extracting, using and throwing resources and focusing on the circular economy". It is therefore necessary to decarbonize the economy, which is something complicated but also a great opportunity to innovate and give space to creativity. We don't have to cling to the past, we must have the courage to imagine new business models. We can lower CO2 emissions by creating sustainable, ecological and technologically innovative jobs. Fundamental will be the contribution of politics, which must be able to listen to "what society asks and wants". That will no longer have to be divided into a battle that can only go beyond currents, inclinations and ideals. (source:

Each and every one can do something just now. We, the people, have the power to choose, and our choices determine industrial production and politics. Adopt an eco friendly lifestyle, use renewables and public transport, walk more, eat local organic food and go vegan, ditch single use plastics.

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